About Us

What We Do

Event Design, or "Styling", is the process of assembling and coordinating the aesthetic elements of an event. Just as you've carefully selected your menu and music, painstakingly pored over the guest list and written and rewritten your timeline, the event designer spends hours on end sourcing the perfect colors, textures, flowers, linens, rentals and paper goods that make your event look and feel the way you always imagined it would.


Stylists differ from planners and coordinators in that we handle the visual execution, while coordinators are expert logistical planners. Your coordinator makes sure everything is running smoothly, on time, and according to your contracts. They are invaluable. A designer or stylist makes sure your event is beautiful and that your guests (and your photographer!) will be floored by how "you" your event really is. There is, of course, plenty of overlap, so we work hand-in-hand with you and your coordinator to make sure your event is both beautiful and worry-free.

Creative Process

Our clients trust us with their most special moments because we really care about them. When you book Idyllwild for a full-service project, we develop a relationship over the course of your planning where we get to know you personally as well as aesthetically. We know your taste, but also your personality. We have conversations. We incorporate feedback. We hear you when you say, "I love dahlias," or "I'm not really into silver".


We also build you custom mood boards showcasing the inspiration images, colors, textures, and styles that we know will appeal to you. These form the basis of our overall design as we move closer to your big moment. It also helps your vendors and our team understand what look we are all trying to achieve. When the day comes our team is on-site working together with your other vendors to make sure every little detail is covered and looking gorgeous.


Who We Are




Jasmin Norwood

Founder & Lead Designer

Photo Credit: Peter Carrier Photography

Jasmin is an artist, educator, and ENFP originally from New Jersey. From childhood she has enjoyed the process of creating beautiful things and is happiest in the studio or outdoors. She studied Musical Theatre at Ithaca College in Upstate New York and has had a long career in live performance. For the last several years, she has been working with little ones in the areas of general education, art, and dance.


Jasmin began designing events after her own Catskills wedding was featured on "Mountainside Bride". From that point on, she knew her calling was in helping other couples to make their wedding visions come to life. She went on to join the teams of several NYC wedding florists and design firms consulting on, styling and installing beautiful events on Long Island and in the NYC Metro Area. She quickly began implementing her design skills, creating both small arrangements and large scale floral installations.


But her heart is still in the Catskills, where she and her little family are living the upstate dream, slowly renovating an off-grid historic sap house on a little plot of farmland. From there she collaborates with photographers, local farmer florists, antiques dealers and rental companies to stage styled shoots for venues and to create naturally styled events that blend beautifully with the landscape. Jasmin resides in Manhattan with her husband and little girl.

Love Letters

“The moment we met Jasmin and saw her amazing work, we knew we had to have her for our special day! Not only was she the most patient individual to work with, she also has a heart of gold and genuinely cares about your vision as a couple. She took the time out of her schedule to answer all our questions, run through any new ideas and alleviated so much stress. She made every bit of our wedding cohesive and executed our vision to the nth degree. Her vision board was out of this world and seeing it come to life on wedding day was breathtaking. Jasmin was such an important part of our new beginning as husband and wife and we are forever grateful to her for sharing her talents with us.


All of our guests commented how stylish the decor was and how much detail she put into the florals. Many guests also commented just how heartwarming it was to see Jasmin pay such close attention to all the details during our wedding day. They could tell she was very passionate about what she does! Future brides, hire this girl! You will not regret it! (for real...don't question it....just do it)”

Andrea & Zach

Walkill, New York


“From the first day that we met I knew that Jasmin was not only incredibly creative but personable, a great listener and little did I know what an amazing help she would be during my wedding planning process. Any idea that I had I would explain to her but couldn’t quite picture how it would work. Jasmin would ask me a few questions and then say “oh like this?” With a sketch of EXACTLY what I had envisioned. Her eye for detail and her ability to listen and somehow just know what your mind is thinking is amazing.


She designed all of our table arrangements and rented us the most beautiful decor for the entry way for our wedding. Even though we had become friends, everything was handled with professionalism. She brought all of the decor to our reception site and set everything up. When I saw it for the first time, I couldn’t believe it. It was exactly what I had been dreaming about for the past year. The colors, the table design, the signage, it was all more than I could have wished for. Anything Jasmin creates is done with care, love and quality work. She does not skip any detail and is incredibly persistent. Jasmin made the wedding of my dreams a reality.


Brooklyn, New York

“​Thank you so much for everything you have done to make the wedding of my dreams come to life! You have no idea how much better and easier you've made the whole planning process. Thanks to you, I was totally stress-free and able to just enjoy engaged life. It felt so great to put everything in your hands and I trusted you 100% the whole time. You are so talented, creative and a pleasure to work with. I will always (and already do) refer everyone to you! You are the BEST! 


Ocean Township, NJ

​"We were so soo sooo blown away by our experience with you for our December wedding. Thank you from the bottom of our hearts. Every element was exactly as we discussed, the extra touches were so our style, the flowers blew my mind and I cannot say enough good things about how you were kind and open throughout the planning process."

Nicole & Bruce

Brooklyn, NY

"The best part of working with Jasmin is her versatility. No matter what type of event you're planning to throw, she makes it beautiful. We set her the challenge of doing flowers for our wedding cocktail brunch and she decked out the estate with stunning floral sprays and elegant, rustic details. We loved her work so much that a year later when we threw a baby shower in an outdoor pavilion, we knew she was the person to make the centerpieces for our burgundy and plum party. She is fantastic and made our events truly memorable. "

Kara & Stephane

Jersey City, NJ

IDYLLWILD EVENT DESIGN . PO Box 2, Halcottsville, NY 12438 . 

© 2016-2019 The Frugal Fete, LLC.

Photos on this site have been generously provided by:

Catherine Coons.jpg
Khaki Bedford Photography
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Margo Sees Stars
Ryan Elizabeth Photography